Mind Capture
How to Generate New & Repeat Business in the Age of Advertising Overload
By Tony Rubleski

Softcover
100 pages
7"x10"

retail $27.95
Our Price $22.35

The PI Magazine Bookstore is proud to offer investigators Mind Capture. "Mind Capture" is simply the ability to stand out, get attention, and win new business in a world with too many choices and demands on people’s time.

You will Discover:
• How to generate more referral business
• Secrets to capturing the attention of the 21st Century customer
• 27 ways to keep your customers coming back again and again
• How to get FREE publicity for any product, service or organization
• Proven ways to stand out in the marketplace and drive you competition crazy
• Powerful ways to increase the effectiveness of your direct marketing offers

Experience Mind Capture with these free resources to immediately improve your bottom line:
• Your Extreme Makeover - The 2005 Edition
• An Email From God
• Seven Strategies To “Romance” and Keep Your Customers From Leaving

Mind Capture Group is a 21st century marketing firm that teaches businesses how to generate new and repeat business in the age of advertising overload.

Mind Capture Group founder, Tony Rubleski, shows business owners and entrepreneurs how to very deliberately strive to move beyond ordinary marketing, to a much greater and higher level of bonding with your clientele.

I’m often baffled by how unhappy most people seem these days. I mention, “seem” because far too many people let others dictate their attitude and outlook on life. When you rise each day ask yourself this simple, yet profound question: What am I thankful for? By asking this one question each day you’ll quickly discover that your mind will develop a habit of building positive energy and productive based thoughts.

Now I’m not Dr. Phil or Oprah by any means and I’m thankful to be who I am. While these two are wildly successful and living life fully engaged and at full throttle, I can’t imagine how plain and routine the world would be if we we’re all exactly the same.

In the world of business, where I spend most of my waking hours, I often find that the most successful people have three common characteristics in common that we can all learn from and apply in our everyday lives.

First, they are problem solvers not complainers. For every problem they solve, they’re keenly aware that new one’s can quickly sprout up like weeds in a freshly kept garden. These successful people look at problems as temporary roadblocks that are a natural part of the game called life. The key difference with them is that they ask positive questions to solve the issue at hand. Most people would rather give up, complain or simply turn around and ignore the problem. Winners know that this is not a productive or solution based strategy to employ.

Secondly, they strive to learn and get better each day. School is never out for the pro. Each day is a new vista of people, experiences and knowledge to learn and gain distinctions from. Like life, not everything stays the same; change is the only constant we can count on. Stability is a good thing, yet to ignore the changes and new information is to live in a perpetual state of denial.

Third, they realize that the present moment is valuable and not to be wasted. Yesterday is in the past and tomorrow is only a dream. Time is finite and cannot be replaced. Each day they strive to get better, serve others and live life to its fullest potential.

These three characteristics all share an important commonality: the ability to take life one day at a time and treasure the importance each new sunrise brings. Planning ahead is important, but taking action each day is central to making gradual and long term positive change a reality.

In closing, I’d like to issue you a challenge for the New Year! Here it is. Imagine that each day could possibly be your last. Again, arise each day by giving thanks and counting your blessings not your problems. Build momentum to help yourself and those around you. The world has a never-ending need for your skills, talents and leadership abilities. It would be a tragedy to live most of your earthly days regretfully in the past or endlessly thinking about your future. Spend more of your precious time on today!

From: God
To: Citizens of the Earth
Date: January 1, 2005

Subject: Voice Mail

Most of you have learned to live with “voice mail” as a necessary part of being on Earth. Because of the increased amount of requests, complaints, and slow response times I’ve decided to install voice mail.

To improve our service and pay for the new system we’ve unfortunately been forced to lay off 10,000 angels who I’m sure you can use at the present time on earth. St. Peter, my CAO (Chief Angelic Officer) made it very clear that these angels were part of a major restructuring move. With the challenging economy, we’re simply overburdened with additional prayers and requests at this time thus the need for voice mail.

When you pray from now on, you’ll hear one of the following options:

Press 1 for Requests
Press 2 for Thanksgiving
Press 3 for Complaints
Press 4 for all others

I’m sorry, all of our angels and saints are busy helping other sinners right now. However, your prayer is important to us and we will answer it in the order it was received. Please stay on the line.

If you would like to speak to:

Me (God), Press 1
For Jesus, Press 2
For the Holy Spirit, Press 3

To find a loved one that has been assigned to Heaven, Press 4, then enter his or her social security number, followed by the pound key.

If you receive a negative response, please hang up and try area code 666.

Our computers show that you have already prayed today. Please hang up and try again tomorrow. The office is now closed for the weekend to observe a religious holiday.

If you are calling after hours and need emergency assistance, please contact your local pastor.

IS THE PERSON ANSWERING YOUR TELEPHONE SLOWING KILLING YOUR BUSINESS OR ORGANIZATION?

It’s amazing how many businesses put the most incompetent or rude person in charge of answering the phone. We’ve all had our own personal horror stories so there’s no need to elaborate in great detail, but let me throw out a simple customer service idea that ties in perfectly with marketing.

Treat incoming calls like gold. If handled well, you make money. If they’re not (which is often the case) you’re company is guilty of the following:

1) Ticking off existing clients who might never come back if treated poorly
2) Wasting time, energy, and marketing dollars by placing the wrong person in charge of handling leads and inquiries
3) Presenting a negative and incongruent message about your business, people, products and services
4) Inability to track where leads, referrals, and possible complaints are coming from

OK TONY, HOW DOES THIS RELATE TO MARKETING?

Simple. Treat ALL incoming calls like gold. First impressions are critically important because you’ll often not get a second chance. If you’re rolling out a new mailing, promotion or offer make sure the phone lines are beefed up to handle leads and new orders.

Case in point: The telephone and cable companies. They preach “excellent customer service” but the first time you call them you spend 15 minutes on hold waiting for someone in a different state to come on the line and give you the run around.

It’s sad today how many people fight to win your business but as soon as you call them for anything they completely drop the ball. This is a bad, bad marketing strategy.

Too many businesses spend a ton of money to generate leads but have inadequate systems in place to effectively deal with them. Time is money. The speed of response and first impression are the top two priorities when dealing with customers, leads, questions and referrals!

Seven Strategies To “Romance” and Keep Your Customers From Leaving
The statistics are simple and quite sobering. It costs an average of five to six times more to get a new customer than to keep an existing one satisfied. This should be common knowledge for many in business but sadly it’s not the case.

What’s the #1 mistake most company’s make year after year? Not staying in touch with their customers as much as they could or should. The few businesses that truly understand the value of continual contact or what I term “romancing the customer” continue to grow and prosper regardless of what the economy or competition is doing.

If you went on a first date with someone and you really connected would you wait six months to a year to call or contact them again? Absolutely not! Why then do the vast majority of businesses in today’s market place behave this way? There’s no simple solution to this huge problem but I’d like to offer you some valuable marketing arrows to delight your customers with throughout the year.

Here are seven quick ways to keep your customers coming back again and again in 2005:

#1: Be fun to do business with. The landscape is littered with dull, mundane businesses that have no personality or fun. If you want to easily stand out from the crowd of competitors, make it fun to do business with you. Some examples: Have contests, parties, or special sales events.

#2: Communicate with special mailings, offers and announcements. Use mail, postcards, email and faxes to stay in regular contact with your customers. Yes, your customers do want to hear from you more. They already trust you and are likely to spend additional dollars if you give them compelling reasons why they should do so.

#3: Send hand written thank you notes. This is a biggie. Common sense and good manners are in short supply these days and this ties into good old fashioned thank you notes. It’s a simple, yet often overlooked, way to show that you really care about your customers. If you’re too busy to not acknowledge and use this strategy you’re missing out on a wonderful way to bond and “romance” with valued customers and prospects.

#4: Offer a strong guarantee. People are desperately looking for and are willing to pay a premium for quality goods and services. Time is precious and this is where a strong guarantee can help. Focus on common industry complaints as a starting point to craft a powerful, results driven guarantee that builds trust and goodwill.

#5: Have a professional answer your main telephone line. This one really gets me. Far too many businesses have someone who’s either rude, incompetent or poorly trained handling incoming phone calls. What’s the sense in running ads to generate responses only to lose the person because they couldn’t get an intelligent answer to their question or speak with someone who knew how to help them. Treat incoming calls like gold.

#6: Create and use continuity programs in your business. Simply put: Hook your customers into spending more money with you by using some sort of additional bonus or discount program based on number of visits, dollars spent, or purchases. For example, buy nine shirts, and get the tenth one free. Or, spend $100 and receive 10% off, spend $200 and get 15% off, etc.

#7: Educate them. Send them free reports, books, videos, useful eletter or newsletter information and workshops that demonstrate to them again the value of doing business with you. People love to learn new ideas, strategies and knowledge that will improve their lives and the people around them.

Make 2005 the year of romance within your business. These seven strategies will result in passionate customers, increased loyalty and growth to the bottom line!

Softcover
100 pages
7"x10"

retail $27.95
Our Price $22.35

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