The
key to success to the private investigative business is obtaining
assignments. Lots of assignments. Here's the manual that's
already being hailed as the "bible" on the subject. Unique
and unusual highly effective techniques are taught that show
you how you can get your telephone to "ring off the hook with
new case assignments." You will learn how to do research in
the courthouse finding loads of prospective business and how
to turn them into clients fast. You will learn to make advertising
pay you instead of cost you. You will learn how to obtain the
media's attention and get in print and on radio and television
talk shows. You learn how and where to get booked into conventions
of the people who are major clients so you can give speeches
that get you work. Learn the real secrets of how some P.I.s
are getting books published and what it is doing for their
business. Find out the real inside tricks of getting your photograph
into your newspaper. Get the real tricks of the trade on how
to use direct mail to build your business. Learn how you can
start getting booked on television talk shows. There has never
been anything like this manual on the market before and you
will find it not only interesting but jam packed with high
power techniques that will give your investigative business
the edge.
• SPECIALIZATIONS: What to specialize in and how to develop your expertize.
• OBTAINING CASES: Types of cases you can prospect
for in the courthouse and start working next week. How to
do courthouse research and locate cases without clients.
How to use the telephone and mail to make prospects want
your investigative service. How to design your business cards,
letterheads and brochure and what they should say. Why cold
calling for business is the least effective technique and
the other things you can do to avoid it. The most lucrative
specialties you can get into, why they are so hot and the
identification of the prospects whom you should approach.
• ADVERTISING: Why most advertising does not work
and how to make your advertising successful. How and where
to get listed in specialized directories. The real secrets
of yellow page advertising. How to write ad copy that gets
results. How to use direct mail to win more clients. How
to use mailing lists and were to get them. Why 75% of direct
mail does not work and how to make sure you have marketing
documents that pull in response. Major markets you can target
and how to do it.
• P.R. AND OBTAINING
PUBLICITY: What is publicity
and how to use it as an effective marketing tool to obtain
work. Why publicity is easy to get for private investigators
and how to do it. Examples of investigators who have used
publicity as a marketing tool and what it has done for their
business. Understanding the "hidden" profits in
writing an investigative book or story. How to write a press
release and who to send it to. How to develop a press kit
and how to develop a list of people who can put you in the
newspaper, on the radio and on the tub. Specialized lists
of directories and news media sources you can use to develop
your free publicity plans. Different types of media exposure
and how you can work up to the big time.
• TALK PROGRAMS: How to get booked to give speeches
and how to turn this into a powerful marketing technique
that brings in mega- clients.
• EXAMPLES: Examples of investigators who have used
these techniques and became rich and famous. Examples of
brochures, press releases, questions and answers you will
want to know.
Softcover
8.5"x11"
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