The PI
Magazine Bookstore is
proud to offer investigators this book on another major mega
shift is taking place in the investigative and inspection
services profession as massive numbers of businesses in America
are finding a huge need to conduct mystery shopping of their
various stores and outlets. For the very few that are in
this booming business, they are trying to keep the word quite
about the explosive growth the mystery shopping service industry
has had in the last few years. Mystery shopping, as a type
of inspection and investigative service; has been around
for decades. However, the mega shift to multi-location businesses
from one location operations has fueled an explosive demand
for mystery shopping services. It's turned into a 1.5 billion
dollar industry. This new start-up manual takes the mystery
out of mystery shopping services and shows you the types
of clients to market to. The manual also goes into step-by-step
detail on how to conduct various types of mystery shops.
Many investigators think of mystery shops
as covert undercover assignments in which you go into a retail
business to check on employee honesty. Those cases are still
around and around in explosive numbers. All you have to do
is drive down the street or go to the mall. Almost every
business these days are multi-unit outlets. The regional
managers and home offices of almost all of these businesses
use mystery shopping services and these assignments could
just as easily be your assignments. Mystery shopping has
changed with a lot of focus on customer service. Home offices
and regional offices use mystery shopping to find out how
well their outlets are seen from a customer stand point.
Think of just about any type of business and you will see
a need for mystery shopping services. Potential clients are
all around you and many of them have never even been approached.
Mystery shopping assignments run from the
simple $40.00 to $60.00 shop that only takes five to fifteen
minutes to complete, to larger more complex shops that might
involve covert video. The more complex cases take two or
three hours and bill out at between $200.00 up to $500.00
per case. More than that, a few large accounts can give you
dozens of assignments per month. Mystery shopping is an unseen
industry that few people really understand, but this start-up
manual hands you the hard-core scoop so you can add mystery
shopping services to your investigative agency or start a
service that does nothing but them. It's a wide open uncrowded
field.
Table of Contents
Chapter One: The Explosive Growth In This 1.5 Billion Dollar Industry
Chapter Two: Understanding The Mystery Shopping Industry
Chapter Three: The Operatives
Chapter Four: The Strategy of the Investigation
Chapter Five: Pre-evaluation Form
Chapter Six: Anatomy of an Investigation
Chapter Seven: How Bartenders Steal
Chapter Eight: Stealing from Restaurants
Chapter Nine: Writing the Report
Chapter Ten: Selling the Client Case
Chapter Eleven: Sources And Aids For Mystery Shopping Services
Softcover
52 pages
8.5"x11"
retail $35.00
Our Price $28.00
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