Website Makeovers
By Joe Dysart
While website upgrades often involve alchemy of best guesses, gut instinct and sheer faith, the latest round of Web template and Web analytics software is enabling private investigators to get a Fortune 500 look on the cheap, as well as precisely measure the impact their design changes are having on site visits. Indeed, instead of defaulting to digital voodoo, designers and marketers are using both tools to design Web pages that hit home runs with visitors, and ensure they're getting the most for their design buck
Excerpt: While Web site upgrades often involve alchemy of best guesses, gut instinct and sheer faith, the latest round of Web template and Web analytics software is enabling private investigators to get a Fortune 500 look on the cheap, as well as precisely measure the impact their design changes are having on site visits. Indeed, instead of defaulting to digital voodoo, designers and marketers are using both tools to design Web pages that hit home runs with visitors, and ensure they’re getting the most for their design buck...
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